Pavlov corporate identity

Pavlov corporate identity

Pavlov introduces innovations in the dairy industry to improve the quality of dairy products.
Before
The outdated version of the logotype had a vague form and was hard to read, therefore we decided not to limit ourselves to small edits and offered the client to develop the completely new logotype and corporate identity.
After
Pavlovs's logotype is a unique typographic solution. The logotype is always used in a black color, regardless of the background — white or color, selected in the studio.
Motto
Motto reinforces the verbal message and combines graphic elements. Formular font was chosen as a corporate font of the Brownfox font studio.
Color
The Pavlov corporate palette consists of two main and two additional colors. Colouristics were chosen, based on the company's field of activity — ingredients for cheeses and other dairy products. As a result in turned out an interesting and not trivial combination.
Monogram
The background monogram is an additional graphic element of the corporate identity, which is a stylized letter "P". The monogram consists of three elements, carried out in corporate colors.